
Bobby Sparks
After 20+ years in the technology industry - working in engineering, systems integration and test, technical services, and leadership roles across telecom startups and mid-sized organizations - I came to a crossroads.
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My then-wife received a job offer in Santiago, Chile, and we jumped at the chance to live abroad. After taking time to study Spanish and decompress from corporate life, I realized I was ready for something fundamentally different. I hired my first coach - and it changed everything.
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Through that experience my path became clear. The greatest impact I could have wasn't through building systems. It was through developing people. Coaching felt like coming full circle - back to my roots in psychology at UC San Diego, and to a long-standing belief that how people lead themselves is the foundation of everything else.
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I've since built an international coaching practice, earning certification as a Professional Certified Coach (PCC) through the International Coaching Federation and as a Certified Professional Coach (CPC) through iPEC Coaching. I've coached engineers, software architects, research scientists, SREs, and technical managers across a wide range of organizations - helping them grow as leaders while staying true to who they are.
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I understand tech culture from the inside, not as an outsider. I know the pace, the pressure, the identity shift that happens when a strong individual contributor is handed a team. That lived experience shapes how I coach.
I'm based in San Diego, CA, and work virtually with clients across the U.S. and internationally. I coach in English and Spanish.
